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Over optimisation - OOP

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The dimension of the Internet has grown so much that optimisation is not an option anymore, it has become mandatory.
The competition has no more limits - neither technical nor ethical.
Often we hear about sites removed from Google because of unethical tricks: the so-called black hat SEO. The reaction of the search engines against these sites is easy to understand: with certain tricks the results are compromised, information is no more relevant for the search and the search engines don't give access to information as well as possible.

If your effort is aimed to long term results, you have to know the techniques to optimise a page and apply them following the rules of the search engines.
Keyword stuffing, doorway pages , hiddent text and duplicated content must be avoided.
A right way to apply some techniques exists, but it is necessary to apply them the correct way.
Tags:black hat seo oop over optimisation

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The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page

Over optimisation - OOP

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