Domain Names

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Sometimes the domain names get the attention of the market. In the 90s, the long names were very requested. After that, people wanted the .info and .biz. and lately the domains .eu.
But why do some people spend thousands of dollars to buy a certain domain name? The first hypothesis is like the real estate market: buy today and sell later.
But the real reason is another one: the Anchor Text is one of the most powerful tools of indexing.
If someone links to your site and, for example, the text of this link contains the keyword mobile phones, the search engines will relate this word to your site.
So, if I own the domain mobile-phones.com.au most probably sites linking to my site will add the words "mobile phones" in the tag <a></a>...and half of the work of optimisation is done!

What to look at when buying a domain name
Domain names

Assuming that you don't have a lot of money to spend, you will have to try and search for a name which is a mixture of the most important words related to your business and your brand. Even better if they are the same!
This work can be done with a software "whois" and it can be very tiring because most probably every name has already been taken.
You will see that mobile-phones.com.au was registered long time ago, but even .com, .net and .biz are not available.

Then try and create some combinations.
Interesting to remember, we.register.it, welcome.to/sweden and del.icio.us.

But let's see what happens in reality...
Looking for a particular keyword on any search engine, you will find out that at the top there are some sites where there are no traces of the keyword in the domain name.
Think about the big ones...Amazon, Kelkoo, Apple, Google...
The key is not the keyword, it is the brand.

So, if you don't have the domain, work on other elements. Tags:domain name keyword search engine

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The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page

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