Myths about search engines

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Search engines are not always what they say they are.
Certainly they don't produce all the traffic you thought.
They are important but they should only represent a small part of your marketing effort. During the last few years many miths about search engines started: some information is really very useful, it helps us to make a better work. Other information, instead, has been created for direct economical interest, therefore often useless. Seo Melbourne explains you why. Some other started because of misinterpretation of a new technology that changes continuously.
The most popular myth is to have a site indexed in 10.000 search engines, but there are not 10.000 search engines. Maybe there are 500 and only a few are very important.

Other myths

There is a way to be in the first positions for sure.
Once the site gets indexed, million of people will visit it.
Being at the top in the search engines is enough to start selling.

There are no tricks that guarantee your pages to be at the top in the search engines. Search engines are instruments to built to give equal results. If someone discovered a system to influence the search engines, don't you think the search engines would have found out and corrected it already?

Of course there are web marketing experts who can influence the search results, but even if you found such an expert could you afford to pay him?

Stay away from people who promise you to have your site at the top: a real expert will build something taylor-made, only for your site and your needs, but they cannot promise to have your site on the first page in the search engines.

On the net, business works exactly as in the real world, therefore you need someone who knows how to handle things the right way.

Give good content to the visitors to have them coming back. The secret is to create many web pages, built well, with many links from other sites.

Don't repeat the keywords and index the site every month. Use your time to give the robots what they need. Show them that your site deserves to be at the top of the bunch.
If you have many links to your site, during their trips the robots will find you quicker and more often.
It will convince them that your site is popular.
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The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page

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