Optimising the areas of a webpage and the language

Search engines recognise the areas a web designer uses for navigation, header, footer body and so forth.
It is important to structure the page thinking as a user: where would you like a navigation bar to be?
Using divs and CSS is possible to structure a better code and optimise it for what we need.

Categorise the content

Optimising the content of a web site means to categorise the different sections of the site.
One of the parameters search engines consider to position a site is the theme, therefore give content that is categorised, where navigation and usability are organised the best way.

Formatting the content

Managing header, body, menus and submenus is important as it is important to format the text: a long text that is well formatted with titles, subtitles, categories, bulletted lists, highlighted words, bold and italic, is easier to read than a text without structure and emphasis.

Optimising the language

Optimising means to make the right choice when it comes to programming language.
It is necessary to choose the right language for a certain application. Search engines are machines that read the code and take out information to archive the content correctly and position it on the research.

Having a linear code facilitates the search engines in comprehending the information compared to a non-valid code.
The validation of the WAI accessibility and a correct XHTML code, for example, allows users with text browsers or with disabilities to use the site correctly.
At the moment, the standard international system for the correct web design is the World Wide Web Consortium (W3C).
Just like UNI and ISO in the traditional market, W3C defines the prerequisites and criteria of quality for web developing.

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