Domain names and SEO

Sometimes the domain names get the attention of the market. In the 90s, the long names were very requested. After that, people wanted the .info and .biz. and lately the domains .eu.
But why do some people spend thousands of dollars to buy a certain domain name? The first hypothesis is like the real estate market: buy today and sell later.

The real reason is another one: the Anchor Text is one of the most powerful tools of indexing.
If someone links to your site and, for example, the text of this link contains the keyword mobile phones, the search engines will relate this word to your site.
So, if I own the domain mobile-phones.com.au most probably sites linking to my site will add the words “mobile phones” in the tag <a></a>…and half of the work of optimisation is done!

What to look at when buying a domain name
Assuming that you don’t have a lot of money to spend, you will have to try and search for a name which is a mixture of the most important words related to your business and your brand. Even better if they are the same!
This work can be done with a software “whois” and it can be very tiring because most probably every name has already been taken.
You will see that mobile-phones.com.au was registered long time ago, but even .com, .net and .biz are not available.

Then try and create some combinations.
Interesting to remember, we.register.it, welcome.to/sweden and del.icio.us.

But let’s see what happens in reality…
Looking for a particular keyword on any search engine, you will find out that at the top there are some sites where there are no traces of the keyword in the domain name.
Think about the big ones…Amazon, Kelkoo, Apple, Google…
The key is not the keyword, it is the brand.

So, if you don’t have the domain, work on other elements.

• Optimising your website is like working with a fitness coach Some people think that getting a website on Google's first result page can be done by purchasing the right product or service. You just have to click a few buttons and that's it. Unfortunately, that's not possible. If it was that easy to get high rankings on Google then everybody......
• Things NOT to be done in SEO Spamming a search engine is easy, even when not done on purpose: rules change continuously and without forewarning. Many techniques of search engine optimisation are considered "spamming", things done only to reach a better position. As a main idea, don't think you can get away with trying to trick search......
• Doorway and cloaking Doorway and cloaking are techniques used to obtain a better position manipulating the algorithms. They can bring profit but using them is very risky. We suggest not to. Doorway A doorway is a page of automatic redirect. Landing on this page, after few seconds (sometimes even zero) the user is......
• The ALT attribute It is not demonstrated on every search engine, but paying attention to your images is something you should not underestimate. The name of the images can contain keywords and the "alt" tag can be used to index your site and improve usability. Did you know that any image can improve......
• Blog and Ping for SEO Few years ago, one of the most used techniques to be indexed quickly was to use the blog. Blogs became a classic component for SEO. After that, its effectiveness decreased because many people misused it. Certain things that were useful 2 years ago are useless today. The worse part of......

• Samsung i7500 – a modern mobile phone Many people are searching for mobile phones that will excel in everything that they can do. Many of the mobile...
• 5 Sorts of Mobile Phone Reviews Nokia 6110 Navigator: The use of Nokia mobile phones had been a part of everyone's life. As one of the...
• Google SEO for WordPress Blogging If you have been in the internet marketing scene at all, even just for a short time, then you are...
• Google's Foray Into Mobile Phones Is Risky [/caption] By Jeffry Bartash Wall Street Journal The apparent plan of Google Inc. (GOOG) to produce a mobile phone under...
• World of Website Promotion Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements...