What is link popularity?

Not only for search engines, even for the site itself, it is useless to have it if nobody knows it exists. Increasing the link popularity is one of the most difficult tasks but it is one of the most important as well. Used as a basic factor in Google PageRank, the link popularity is the most powerful weapon.

More sites link to yours, more search engines will consider your site important and more possibilities you have to compete for the highest positions.
The main objective for search engines is to give to the users the documents they are looking for.
How can you distinguish among the huge number of sites online?
The search engines will look for pages that the total number of other sites on the same subject link to.
Popularity of a site is the total number of other sites linking to it.

Search engines are not so stupid though: they know a webmaster can create a huge number of links to increase the popularity of a site.
So it is not only the number of links: what matters the most is their quality.

Quality or quantity

It is easier to filter the spammers analysing the links. Some activate a lot of pages on free hosting sites and link them to their site.
Lately, search engines give no importance to links coming from free hostings.
Changing quantity with quality creates a balanced result.
Not every link has the same importance
It is important to have links from popular sites that are related to the same subject. A few links from sites on the same matter are more important than many links from non popular sites or that are not relevant for the keywords you are interested in.
If you want to have a good positioning in search engines that use algorithms of links analysis, you will have to be linked to other sites with a good reputation related to your subject.

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