Off-page SEO

The off-page optimisation is the management of inbound links.
These links are usually out of control to a webmaster, so it is a more difficult process of optimisation to do.
The off-page elements are becoming more and more important. The content remains very important but the positioning of a page is based on sites linking to it.

Off-page factors

They are the ones you cannot control. The more important one is the number of inbound links from other sites. The more other sites talk about you the higher your ranking becomes.
If nobody talks about you on the net, no-one will ever visit your site nor buy something even if you have the best site ever.
You could even delete the site. If your site is on a CDRom or online but nobody visits it, it makes no difference.
Obviously the goal is not to delete the site, but to do everything it takes to improve positioning and visibility.

The text on a page is the main factor for your site to be found. But in which position?
If you just published your site, the only way is to buy publicity: a new site has no inbound links nor PR. Unless your site is about something nobody else talks about. But if the subject is not popular nobody will look for it.
After starting up a site, the effort consists in increasing its popularity. So start looking for inbound links, whilst paying attention to some basic rules:

• The more links you have pointing at your site, the better. But they have to come naturally and not all in one shot.
• Anchor texts are perfect if containing a keyword. But too many links with the same anchor text could penalise your site.
• If the links pointing at your site have a low PR, they will not give you much.
• The subject of the page the links come from: if your site talks about music, a link from a site about cooking has no great value.
• The number of outbound links from that page.

Techniques to avoid

• Don’t sign up onto directories without editors or onto circuits of links exchange that you are not sure the value of. Even if it is free, it doesn’t give you good results. Sometimes the search engines remove all the links coming from these sources.
• Avoid to overwhelm guestbooks, blogs, pages of feedback and so forth with your URL. It alarms the search engines and disturbs the owners of the other sites.

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