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Seo Melbourne

Thursday
Jan 08th
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SEO Articles

Landing pages

what is a landing page and what is it used for?

If you are the marketing manager of a company and you just completed a campaing of publicity, you need to know the ROI, how good the campaign worked.
To do so you need exact data.



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Links are the essence of the net
Let's use an analogy to better understand the importance of this concept: like the human body uses vains to oxygen every cell, the Internet uses links to send traffic through every site. Tags:links inbound links outbound links


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Indexing

SEO Melbourne - IndexingHow to register to search engines and be present in the search results

Before a site is listed in the results of a search engine, it must be indexed. The indexing happens when the pages are visited by robots, are analysed and saved in the database of the search engine.

Tags:search engine indexing index indexed site


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Positioning on the search engines
SEO Melbourne - PositioningPositioning is done trying to associate certain keywords, the ones a user types in a search engine to find the pages of your web site.
To improve your positioning, SEO Melbourne helps to optimise all the factors that concur to the positioning: repeat the keywords in strategic points, always thinking about user's satisfaction, navigation and usability of the site. Tags:site positioning keyword search engine


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How to avoid the filter for duplicated content
More webmasters create web sites based on public available information like data feeds, articles, news or blogs.
The result is, there are many sites with a duplicated content offering information already available elsewhere.
In the case of sites based exclusively on newsfeed or data feeds via RSS, their content can be completely identical except for structure and design.
Having many copies of the same content in a database of a search engine is not a good thing.
Tags:content duplicated content


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Over optimisation - OOP
The dimension of the Internet has grown so much that optimisation is not an option anymore, it has become mandatory.
The competition has no more limits - neither technical nor ethical.
Often we hear about sites removed from Google because of unethical tricks: the so-called black hat SEO. Tags:black hat seo oop over optimisation


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