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Optimise the pages with the right keywords

The metatag <keywords> has been used at the very beginning of the history of the search engines.
Many people say that at the moment the search engines don't use these words for the ranking, they pay more attention to the title, description and - most of all - content.
Following this concept, it is more important to optimise the keywords density than the meta keywords.
Nevertheless, it is better to use the right meta keywords. To better optimise the pages it is important to think about meta keywords and keywords density at the same time. It is also important to think not only about keywords but keyphrases as well.
This is because users insert at least two words when they search for something, and also because it is easier to reach a better position with a phrase than with a single word, most of all if it is a word that many sites use.
It is possible to have a good position even with a "difficult" word, following the rules.
Before optimising a page, it is necessary to decide which words must be used in the page.
This decision can be taken starting from the content of the page or from what the users search the most.
"Content is King" is what the best SEO specialists say, so if a page is about a specific subject it is better to optimise the page starting from the content.
If the page is about something many sites talk about, then it is important to give the search engines the keys users look for the most.
How do you know what the users search for the most?
There are some tools to find a list of potential keywords for your site: you can find Overture (Yahoo Search Marketing) and Google Adwords Keywords Tool. They are both free to use.

Once you found keywords and keyphrases to optimise your site with, insert these words in the title, description and meta keywords of the page. Tags:keyword tag keywords tag

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The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page

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