Content is King

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You have found something you are sure will be successful on the Internet. You have a computer, a telephone, a fax. You are completing the support to accept payments with credit cards. Now you want your web site to become a "money-making-machine".
Well...it is not the moment to start counting money yet. There is still a lot of work ahead.
You must read your content over and over, test the navigation and find the correct way to promote your site.
Remember, there are a lot of people who had the same idea as you!
And as you certainly know, the Internet and its users change very quickly regarding to taste, technology and business.
Once you attract visitors to your site, the next step is to convince these potential customers to buy.

Offer a professional image

It is going to be hard work: you need a site that looks professional, that tells the users that you really exist and are credible.
Even if your office is in the cellar of your house, the image of a site must be professional.
Look at your site with attention: does it look like a professional built it or a group of teenagers?

A characteristic of the web is to put a small shop and a big company on the same level.
Take advantage of this possibility!

Provide a high quality content

Visitors judge the quality of products/services from the content. People navigate the net to find information.
You can satisfy this need by providing high quality content that is actual and easy to read, giving the user a good reason to come back and visit your site again.
Upgrade the content and build information on specific subjects people can find very interesting.
Choose carefully the words and sentences and most of all, try out your site.

Grammar mistakes

In a web page, they are the suicide of the e-commerce!

Be simple!

There is an acronym most of the web designers should know. It is KISS (Keep It Simple, Stupid!).
Your work is to convince people to buy something based only on visual and content.
When people navigate the net, they don't want to spend more than a few seconds on each page to find exactly what they were looking for.
A text on the home page that is too long will make people run away.
Give instructions using short sentences and provide simple and attractive links to more specific information.
If your site appears too chaotic and confused, users will click away.

Creativity helps a lot to create web pages but don't fill up your site with exaggerate titles, too much animation, colours that are too strong and don't match.
You must relax your potential customers.
If customers feel comfortable and you offer them something valuable, they will probably come back.

Build and identity and offer a customer service

With all of the swindles around nowadays, visitors need signs of credibility, most of all if you want them to buy something from your site.
To gain trust, insert specific and easy-to-find information on how to contact you like telephone number, fax number, postal address and e-mail.
It is surprising to see how many companies don't put this basic information on their site.
Don't forget about the customer service.
There are a lot of beautiful sites that totally ignore the customer service.

If you receive an e-mail, answer immediately! If you receive an order, answer immediately!

Find out if the customer knows the rules about warranty and return policy.
Show your customer that your company does things the right way.
This will convince your customers to come back and will create a stable traffic to your site.
Even on the Internet, the base of good business will lead to success in the long run.
At this point you can relax and wait for the orders.

What are the search engines looking for?

If you optimise your pages with the wrong keywords your effort will be done in vain.
Use statistics to know what your visitors are looking for and which search engine they are using.
Search engines do a "copy and paste" of your content. What are they looking for?
The keywords, of course!

Some practical advices

To obtain the best results we suggest you to have at least 300 words of text in each of your pages.
Sometimes it is difficult to insert such information, but search engines really love it, so you should do your best.
The text must include the keywords and keyphrases related to your page, but at the same time it must be logical and easy to read. Try to use search phrases even in your tags (i.e.: metatag, "ALT" tag, title tag, headings). Follow the procedure of optimisation of metatags page by page.

Make your site richer adding content, articles, guides, F.A.Q., glossary and so forth. They will be indexed by the search engines. Be sure to have a lot of content, even if you will have to redesign the site and choose a higher hosting plan to obtain it. Tags:content professional content search engine site

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The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page