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Seo Melbourne

Friday
Dec 05th
Home arrow SEO Articles arrow How does a landing page work?

How does a landing page work?

Custom Search

All the pages of a site (or most of them) are usually connected somehow to the home page and listed on the sitemap.
This is important to give consent to both your visitors to access the content and to the search engines to index the whole content of a site.
When it comes to the landing pages these connections are not supposed to exist.
They have to be forbidden to the spiders and not accessible by the visitors.
Pretty much, the landing page must go against the normal techniques of indexing.
This way we can be sure that all the traffic on that page is generated by the campaign.
The landing page is the only efficient way to obtain data about the traffic of a campaign.

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