Doorway and cloaking

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Doorway and cloaking

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Doorway and cloaking are techniques used to obtain a better position manipulating the algorithms.
They can bring profit but using them is very risky.

Doorway

A doorway is a page of automatic redirect.
Landing on this page, after few seconds (sometimes even zero) the user is taken to another page using a command Javascript.

The trick is this:

search engines will add this page to their database giving a better search result without considering the redirect.

Using this technique, it is possible to over-optimise a page using specific keywords. The redirect will take the visitors to the "real" page, which cannot be filled up with keywords only.
There are many reasons to use doorways, but it is wrong!
It is more ethical to have a rich site.
For better results it is necessary to have 2 domains: the real one and another one for the doorway.
Sooner or later, search engines will find out the trick and the site will be banned.

Cloaking

Cloaking is even more aggressive than a doorway.
Pretty much, visitors will see a content, search engines another one.
Even in this case you run the risk to see your site banned.
Tags:doorway cloaking

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The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page

Doorway

The trick is this:

Cloaking

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