Hosting and SEO

Home

Hosting and SEO

Custom Search

If you have done everything to optimise your site and after a few weeks you have not been visited by the search engines, then the cause could be the hosting.

How can the hosting influence the ranking?

First of all, if your server has not a 99% uptime there are possibilities that your site cannot be reached by the spiders or the editors of the directories you signed up onto.
A normal visitor could be so patient to come back few minutes later, a spider only few weeks later, an editor probably never.
If your site is not always online, the ranking of your pages can be severely compromised.

The services of free hosting are often down and usually very slow. Maybe on these servers there are sites the search engines already discarded for some reason, like spamming or other abusive activities, so the IP address assigned to your site has a "bad name".

Search engines know about your server more than you can imagine. They know when you change provider and when the server did the last reboot.
Being on a server that has been online for a long while is a positive sign. Verify how often your provider reboots. A reboot too far away could mean that no upgrades have been done for a long time.
A too high frequency of reboot indicates that maybe there is something wrong with that server.

You need a hosting service that is reliable for the search engine optimisation.

Here is what you need:

A server with 99.9% upload guaranteed. You can monitor it using ServiceUptime, a free service of site monitoring.
A server with not many reboots. You can check using the free Netcraft's service "What's that site running". Remember, a Linux server reboot less, a Windows server a bit more.

Many reboots=there is something wrong
Few reboots=no upgrades, risk of being hacked
A server that is located in your geographical area. Avoid an American or European server if your site is Australian and viceversa.
Server web compatible http 1.1 with support for "modified since"
Support for redirect301 and 302
Static IP address
Possibility to access your files 24 hours a day via FTP
Protection firewall, IDS and free antivirus
Customer support

Bookmark this page

< Prev		Next >

[ Back ]

The ultimate search engine would basically understand everything in the world and it would always give you the right thing. And we're a long, long way from that.

Larry Page

How can the hosting influence the ranking?

Here is what you need:

Content Links

RSS Newsfeed